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flex: Do Something Different by Ben (C) Fletcher and Karen J Pine




How to use the other 9/10ths of your personality


Detailed Description

Imagine being able to handle whatever life throws at you with ease.

Our habits, which help form our personality, undermine our ability to rise to new challenges. Most of our actions are based on old behavioural patterns so instead of coming up with new strategies, we're stuck on autopilot. And the more fixed our personality is, the harder we find it to adapt to change or to the new. No wonder we often feel overwhelmed, unhappy or stressed.

We all have a far greater range of behaviours at our disposal than we realise but we limit our life by using just 1/10th of our personality. The other 9/10ths of our tools for life lie dormant in our brain's toolbox. flex will show you how to start using them.

flex is about taking charge of ourselves and not slipping onto autopilot. A person who can flex, using different behaviours appropriately, will feel at ease in any situation. The key to being able to flex is to Do Something Different, to disrupt the brain's habits. When you can flex your personality you will feel more in control, happier and less stressed. flexing will help you to achieve more in life too.

Find out about the science behind the Do Something Different behaviour-change technique that is helping to transform people's lives. And experience for yourself the endless possibilities it can open up for you.


Ben (C) Fletcher and Karen Pine are both Professors of Psychology at the University of Hertfordshire and renowned experts in behaviour change. Their Do Something Different technique is highly successful in helping people make the changes they want, including losing weight, tackling stress, stopping smoking and improving health and wellbeing. Their other books include The No-Diet Diet, Sheconomics and Love Not Smoking.


ISBN 978-1-907396-54-0

January 2012; 184pp; paperback